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All Activities

156 results returned
  • Foundations

    Open to all levels and designed to upskill Publicis employees across the Groupe, the Foundations course helps maintain a baseline understanding of Twitter’s platform, including updates made over the previous year.

    • Collection
    • Rating 5.0
  • Get Started On Twitter

    Welcome to the conversation. Before you dive in, let’s go over Twitter basics, your brand’s content strategy, and safety guidelines. Then the timeline is all yours!

    • Path
    • Duration 1.1h
    • Rating 4.8
    • Beginner
    • Award
  • Get Started with Performance Advertising

    Performance advertising can help your brand drive key results when it comes to conversion metrics. This course will introduce you to the core concepts of performance advertising and the performance-based solutions Twitter offers.  

    • Path
    • Duration 55m
    • Rating 5.0
    • Beginner
  • Introduction to Twitter Ads Manager

    The Ads Manager is the central location for managing your advertising on Twitter. In this course, we'll explore how to set up your business on Twitter and take a brief tour of the Ads Manager interface and tools.

    • Path
    • Duration 25m
    • Rating 4.7
    • Beginner
  • Launch and Connect Badge

    Got something new you want to share with your audience? If you want the most engaged eyes on it, there’s no better place than Twitter. Dive into Launch and Connect campaigns, so your brand can activate on what’s happening. What...

    • Path
    • Duration 2.5h
    • Rating 4.8
    • Award
  • Launching a Twitter Video Ad Campaign

    Video is a great way to grow your reach on Twitter. In this course, you'll see how to create Promoted Video campaigns, take over the timeline with a First View campaign, and how to get started with In-Stream Video Ads...

    • Path
    • Duration 37m
    • Rating 4.2
    • Advanced
  • Managing Creatives

    Creative is the driving force on Twitter. In this course, you'll see how to create copy and content that are in sync, how to optimize your content for a mobile feed, and how to manage your rich media using the...

    • Path
    • Duration 28m
    • Rating 4.7
    • Beginner
  • Measurement

    Custom learning path designed for Data & Analytics subject matter experts.

    • Collection
    • Rating 4.7
  • Performance

    如果你在广告代理商、品牌商处从事效果方面的工作或拥有自己的企业,我们建议你参加以下课程,了解以效果为导向投放广告方面的基础知识,以及 Twitter 独家提供的效果提升机会。你将学习效果导向型广告宣传如何帮你提高品牌投资回报率,如何在 Twitter 上投放效果导向型广告系列并取得理想成效,适用于这些方案的第一方和第三方效果衡量解决方案,以及最佳做法和真实案例。

    • Path
    • Duration 2.5h
    • Rating 5.0
    • Advanced
  • Performance

    If you are in a performance role at an agency, brand, or own your own business, we recommend the following coursework to understand the foundations of performance advertising and Twitter's unique performance opportunities. You will learn how performance advertising can...

    • Path
    • Duration 2.5h
    • Rating 4.5
    • Advanced
  • Performance Fundamentals Badge

    Ready to launch a campaign with measurable results? Explore the basics of performance advertising and dive into Mobile App Promotion and Website Traffic Campaigns that will level up your brand.

    • Path
    • Duration 2.5h
    • Rating 4.4
    • Award
  • Reporting Basics: Did My Campaign Meet My Objectives

    Did my campaign succeed? That's what everyone wants to know. This course will show you how to interpret analytics and optimize campaigns, customize reports to fit your needs, and incorporate measurement tools to improve your knowledge of performance.

    • Path
    • Duration 48m
    • Rating 4.4
    • Intermediate
  • Setting up a Campaign

    Running an effective campaign begins at setup. In this course, you’ll walk through the basics of setting up your first Twitter Ads campaign, explore the different campaign objectives, and see best practices for buying and bidding on Twitter.

    • Path
    • Duration 45m
    • Rating 4.3
    • Intermediate
  • Stay Safe on Twitter

    Improving the health of the public conversation is a top priority for Twitter. This course will show you how we protect the public conversation with our Twitter Rules and share valuable security best practices to keep your account safe on...

    • Path
    • Duration 22m
    • Rating 5.0
  • Strategy & Comms Planning

    If you are in a strategy or comms planning role we recommend the following coursework to understand the value of Twitter's audience and how to strategically plan campaigns to meet your goals. You will learn about our advertising offerings and...

    • Collection